“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” Buckminster Fuller

What is ‘Normal’?

The skincare industry adheres to a broken and outdated model. The ‘dry/normal/oily’ classification system is incomplete and does not address the differences found within varying skin tones or the need to approach and treat each skin tone independently.

  1. Rethink
  2. What is ‘Normal’?


“It's not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences.” Audre Lorde

The Tone Factor

The most important factor to consider when designing skincare is tone. Your tone determines your skin personality, which inherently defines unique characteristics like skin density, sensitivity, SPF requirements, and potency tolerance levels.

  1. Reimagine
  2. The Tone Factor


“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson

Elevate Your Skin Regime

Our bespoke program includes personal consultations and full customization. Enhance your favorite Virginia Stone product with healing tonics, anti-aging elixirs, aromatherapy, and rare exotic extracts.

  1. Redesign
  2. Elevate Your Skin Regime